What is Hoodoo?

Who are we?

We are an early stage Venture Capital firm that invests in people and companies that are “pre-profit”. Never heard of the word: “pre-profit” before? Often, hard-core VC firms won’t give you the time of day unless you are already profitable. Hoodoo Capital works with founders to orchestrate growth strategies and find the right investment partners for next stage funding and success.

Relationship capital on the drive to profitability

While ideas and concepts form an essential part of any successful business plan, we give equal or greater value to hard work and initiative. We are looking for entrepreneurs who are bootstrapping their way to success – therefore, a can-do attitude and hard work will be important.

We give a lot of importance to effectively utilizing your relationship capital. Because of this, we focus on channel development more than product development. It doesn’t matter how good your idea or product is; if it’s not being marketed through the right channels, you’ll never be able to establish sufficient cash flow or make a decent profit.

As a sane alternative to the typical VC structure, we want to construct a valuable relationship that evolves around the development of the entrepreneur more than the immediate success of the business.